Reinaldo Simões

Reinaldo Simões

Staff Software Engineer and Photographer in New York City

I’m Reinaldo Simões, a Staff Software Engineer and photographer in New York City focused on React, Next.js, TypeScript, product engineering, and 35mm film photography.

At Warby Parker I work on customer-facing systems and the product decisions behind them. Before that, I led projects at HelloFresh that improved growth, ordering, and the day-to-day customer experience.

I care about fast interfaces, clear tradeoffs, and systems that stay understandable as they scale. The work here reflects a mix of implementation depth, performance discipline, and technical leadership.

The case studies below are supporting examples of how I approach product strategy, system design, and frontend execution across consumer apps, internal tools, and applied AI projects.

Alongside software, I keep a small film photography portfolio focused on 35mm work, observation, and composition. There is a selection of recent scans in the photography section below.

Projects

Each entry links to a case study covering product context, system decisions, and implementation details.

2025

WeatherToRun

Utility appFocus: Edge caching, offline UX, scoring model

A weather-aware running planner focused on speed, offline support, and clear daily guidance.

2025

AI Photo Critique

Applied AIFocus: Multimodal analysis, retrieval pipeline, feedback design

A portfolio project exploring multimodal photo feedback with GPT-4o Vision, retrieval, and structured critique UX.

2025

Processing Storyboard

Open sourceFocus: Workflow visualization, motion systems, accessibility

A React UI for turning complex workflows into accessible, animated storyboards.

Photography

A selection of recent film scans from my photography archive. Some of my digital photography is also available on Pexels, Adobe Stock, and Shutterstock.

Color film photograph of twisted trees emerging through dense morning fog on a grassy hillside
Color film photograph of a rocky shoreline with a low-flying airplane, a lone figure, and a palm tree at the edge of the frame
Color film photograph of men in white uniforms moving wicker sleds beneath the Grande Hotel Belmonte sign