Reinaldo Simões

Reinaldo Simões

Staff Software Engineer in New York City

I’m Reinaldo Simões, a Staff Software Engineer in New York City focused on React, Next.js, TypeScript, and product engineering.

At Warby Parker I work on customer-facing systems and the product decisions behind them. Before that, I led projects at HelloFresh that improved growth, ordering, and the day-to-day customer experience.

I care about fast interfaces, clear tradeoffs, and systems that stay understandable as they scale. The work here reflects a mix of implementation depth, performance discipline, and technical leadership.

The case studies below are supporting examples of how I approach product strategy, system design, and frontend execution across consumer apps, internal tools, and applied AI projects.

Selected work

Each entry links to a case study covering product context, system decisions, and implementation details.

2025

WeatherToRun

Utility appFocus: Edge caching, offline UX, scoring model

A weather-aware running planner focused on speed, offline support, and clear daily guidance.

2025

AI Photo Critique

Applied AIFocus: Multimodal analysis, retrieval pipeline, feedback design

A portfolio project exploring multimodal photo feedback with GPT-4o Vision, retrieval, and structured critique UX.

2025

Processing Storyboard

Open sourceFocus: Workflow visualization, motion systems, accessibility

A React UI for turning complex workflows into accessible, animated storyboards.